Artikel ini memaparkan bagaimana Twitter boleh membantu bisnes anda.
Kisah-kisah di bawah adalah secebis pengalaman sebenar oleh mereka yang telah berjaya meningkatkan jualan melalui Twitter.
Strategi di Twitter
Cindy King, seorang pakar jualan antarabangsa meningkat jualan melaui strategi Twitter beliau ;
“Following the right people on Twitter was key. There are some people very gifted at building relationships on Twitter. As I followed these online community builders, I realized that some of them are also excellent direct response copywriters. They get their Twitter followers to take action.”
“Light bulbs went off, and I spent a weekend putting together a tweet marketing plan and entered in 6 weeks worth of tweets, 5 a day, using TweetLater. I used a mindmap, created categories, varied times on tweets and used BUDurls so I could track results and improve my tweet plan the next time around. That was a month ago.”
When King finds a spare minute between projects, she logs into Twitter and watches what folks are talking about. When she Tweets, about 90 percent of the time she presents useful information and resources to her followers. The remaining tweets are surveys and questions.
Dengan strategi ini, King meningkatkan inkuiri terhadap produk beliau sebanyak 80%.
Mendapatkan Trafik
Pam O’Neil, Naib Presiden jualan di BreakingPoint menyatakan,
“Twitter has all but replaced our PR agency as a large percentage of our followers are press and analysts. A writer for ZDNet wrote about us and linked to us based on something we tweeted and that resulted in a huge spike in web traffic and at least one deal with a major service provider.”
Mike Damphousse dari Green Leads menyatakan,
“Twitter is new to us. That said, in a few short weeks we’ve had definite increase in all sorts of traffic. Out of the normal inbound leads, the number has increased 15% and two of the inbounds are now active pipeline opportunities. We’ve found one extremely valuable partner relationship. We are also building PR relationships, although finding the contacts is a bit of a chore.”
Sumber Artikel :
http://www.copyblogger.com/grow-business-twitter/